The company was established in 2011, formed as a self-funded project
that designed printed clothing and accessories. After winning a t-shirt
printing competition, the HYPE brand's first batch of stock sold out in
a matter of hours. The fashion start-up harnessed social networking to
rapidly expand and it outgrew the single room it was created in.
As the brand's publicity states:
"What started with a simple
script over a floral print t-shirt
and a tongue and cheek lighter
has snowballed into what HYPE
AWL is dressed for success this Autumn with the signing
of a three-year deal with Just Hype Limited to manage
its new 50,000sqft facility in Leicester. The new facility
is due to be ready by mid-December in time for the
SS20 season stocking.
Visit HYPE's website >
WE'VE GOT THE LOOK
January 2020 will see AWL's rebranding programme roll out. This new
look for the new decade, will initially with a fresh website design, which
will also bring all the Group's divisions onto a single platform. Watch this
space for updates!
AUTUMN CONTRACT WIN